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Bury FC better than us 17:49 - Oct 21 with 1652 viewsRAFC1907

At advertising simple as.

While driving home and past giggle I noticed a second advetisement placed on the old pack horse pub.

It has a picture of Flitcroft with a statement:
"FLICKERS SAYS TAKE THE FAMILY TO WATCH BURY DAD, OR YOUR FIRED"

Or something along those lines.

Cheesy yes, eye catching yes, worth a few quid to get a few extra fans through the turnstiles? ABSOLUTELY.

Also their club shop looks a million times better than ours, huge posters, pictures of players etc, again all eye catching.

Their attendances are also better.

But will anyone from the club take note and do something........NO

Poll: Bottomley...

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Bury FC better than us on 18:46 - Oct 21 with 1539 viewsTTNYear

Has anyone got a new skin for this drum?

Anti-cliquism is the last refuge of the messageboard scoundrel - Copyright Dorset Dale productions

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Bury FC better than us on 18:50 - Oct 21 with 1523 views442Dale

Bury FC better than us on 18:46 - Oct 21 by TTNYear

Has anyone got a new skin for this drum?


More banging than on Bonfire Night*

Outlook and attitudes have to change first.









* Not at 9am.

Poll: Greatest Ever Dale Game

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Bury FC better than us on 18:53 - Oct 21 with 1500 viewsTTNYear

Ten year we've been saying this.


Are we due a clock off the club?

Anti-cliquism is the last refuge of the messageboard scoundrel - Copyright Dorset Dale productions

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Bury FC better than us on 18:54 - Oct 21 with 1493 viewsMoonyDale

Bury FC better than us on 18:53 - Oct 21 by TTNYear

Ten year we've been saying this.


Are we due a clock off the club?


If we get one you can bet it will be running backwards.....

Poll: Hill in or out? 2nd referendum.....

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Bury FC better than us on 18:59 - Oct 21 with 1468 views442Dale

Bury FC better than us on 18:54 - Oct 21 by MoonyDale

If we get one you can bet it will be running backwards.....


Would have to confirm what decade we're in first.

Poll: Greatest Ever Dale Game

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Bury FC better than us on 19:00 - Oct 21 with 1458 viewsSaxonDale

Bury FC better than us on 18:46 - Oct 21 by TTNYear

Has anyone got a new skin for this drum?


I think Tazzy may have used the last one earlier whilst he was multi-tasking.
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Bury FC better than us on 19:07 - Oct 21 with 1426 views442Dale

Needs saying this has got nothing to do with copying Bury's ideas, there are plenty of them out there that can add to what's already done. Implement, evaluate, adjust, implement.

eg. Scunthorpe's twitter posters; recognised earlier this year on here, something we used again last week for the Gillingham game after discussions about how well Dale used it at the end of last season.

Poll: Greatest Ever Dale Game

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Bury FC better than us on 19:20 - Oct 21 with 1376 viewsTTNYear

Until you employ a person who's responsibility of pushing the club is solely theirs then you may as well stick this thread and the many others up yer arse.

At the moment we have a collection of people who are 'over put on' or are completely useless at marketing/promotion. And this mix of people and I have to include the directors in this, refuse to see through a long term plan of promoting and trying to build the fan base.

Consultation with the Trust showed this

The think tank showed this.

Hilly can friggin moan at us for calming expectations.

If I was him, I'd be more annoyed at the apathy and inertia of the corridors of power to move our support on to the next level.

But like I said we were saying this last time we were in this division. Our directors haven't, it appears got the foresight for this.

Anti-cliquism is the last refuge of the messageboard scoundrel - Copyright Dorset Dale productions

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Bury FC better than us on 19:33 - Oct 21 with 1338 views442Dale

One question for any fan/employee/board member/shareholder/interested observer:

What is the plan when, if one day, it's no longer Keith Hill's Rochdale?

Genuine question. There may well be a very good answer which ensures the club continues to move forward.

Poll: Greatest Ever Dale Game

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Bury FC better than us on 19:42 - Oct 21 with 1304 viewsnordenblue

Bury FC better than us on 19:33 - Oct 21 by 442Dale

One question for any fan/employee/board member/shareholder/interested observer:

What is the plan when, if one day, it's no longer Keith Hill's Rochdale?

Genuine question. There may well be a very good answer which ensures the club continues to move forward.


The answer is there isn't a plan.Cross that bridge kind of attitude, in this day and age the clubs attitude towards attracting new fans and increasing turnover is quite simply staggering.
Mr Hill could do worse than bang on the chairmans door and see what the plan is rather than that boring "expectations" drum he uses
[Post edited 21 Oct 2014 19:51]
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Bury FC better than us on 19:50 - Oct 21 with 1272 viewsdingdangblue

Targeted advertising... on 11:35 - Oct 14 with 343 views dingdangblue

Talking about advertising - I was passing through bury at the weekend and noticed these posters dotted around town. Can only help in getting people down to gigg lane. Dale need to take note!



http://www.gigglane.com/showthread.php/23741-Flick-Me

Its a BRILLIANT goal to cap a BRILLIANT start by Rochdale - Don Goodman 26/08/10
Poll: Are fans more annoyed losing or not playing Henderson centre forward?

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Bury FC better than us on 19:55 - Oct 21 with 1241 viewsTVOS1907

Bury FC better than us on 18:46 - Oct 21 by TTNYear

Has anyone got a new skin for this drum?


#hillsback

Undoubted knowledge? Or just the application of common sense and using my brain?

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Bury FC better than us on 20:42 - Oct 21 with 1113 viewsKenBoon

You get what you pay for. Despite Berry and others not doing anything amazing, they also probably employ or pay people to do the marketing work. People just doing the basics right and understanding who to target and how to get them.

Let's look at what we do. A couple of times a season you can bring a pal to a midweek match for a discount. We've had promotions that always seemed to involve discounted beer at some point. I'd say our most successful one is the Kids season tickets, but even these - and the family tickets - are horribly under-promoted.

Ultimately there's a feeling - and even amongst the support - that 'the town' are apathetic and won't ever come, etc etc. This isn't true. You can always attract people through the gate. There is no reason at all why we couldn't be getting 4,000 home fans every match. Just like there was no reason why we couldn't get promoted, yet some fans felt it was beyond us and were content with being in the Football League.

Someone at the club needs to grab this bull by the horns and market the club to the town and get results. What Hilly has done on the Footballing side, we need the same on the marketing side. Easier said than done, but we have to do it to survive in the long term. Opening the Radcliffe Arms to Sandy Lane fans at Half-Time isn't the game changer for us.
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Bury FC better than us on 20:44 - Oct 21 with 1099 viewsdownunder

Bury FC better than us on 20:42 - Oct 21 by KenBoon

You get what you pay for. Despite Berry and others not doing anything amazing, they also probably employ or pay people to do the marketing work. People just doing the basics right and understanding who to target and how to get them.

Let's look at what we do. A couple of times a season you can bring a pal to a midweek match for a discount. We've had promotions that always seemed to involve discounted beer at some point. I'd say our most successful one is the Kids season tickets, but even these - and the family tickets - are horribly under-promoted.

Ultimately there's a feeling - and even amongst the support - that 'the town' are apathetic and won't ever come, etc etc. This isn't true. You can always attract people through the gate. There is no reason at all why we couldn't be getting 4,000 home fans every match. Just like there was no reason why we couldn't get promoted, yet some fans felt it was beyond us and were content with being in the Football League.

Someone at the club needs to grab this bull by the horns and market the club to the town and get results. What Hilly has done on the Footballing side, we need the same on the marketing side. Easier said than done, but we have to do it to survive in the long term. Opening the Radcliffe Arms to Sandy Lane fans at Half-Time isn't the game changer for us.


Got to admit that I read FLICKERS as F*CKERS on first glance. Does the poster itself read that way?
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Bury FC better than us on 20:51 - Oct 21 with 1065 viewsscooby

Bury FC better than us on 19:20 - Oct 21 by TTNYear

Until you employ a person who's responsibility of pushing the club is solely theirs then you may as well stick this thread and the many others up yer arse.

At the moment we have a collection of people who are 'over put on' or are completely useless at marketing/promotion. And this mix of people and I have to include the directors in this, refuse to see through a long term plan of promoting and trying to build the fan base.

Consultation with the Trust showed this

The think tank showed this.

Hilly can friggin moan at us for calming expectations.

If I was him, I'd be more annoyed at the apathy and inertia of the corridors of power to move our support on to the next level.

But like I said we were saying this last time we were in this division. Our directors haven't, it appears got the foresight for this.


I know a very good freelance person... That could be solution. Pull in the consultant, give requirements, create a plan, have the day staff action it. the consultant provides a watching brief and therefore minimising costs!

It would pay for itself. (I would offer, but Im not a marketing specialist, just a project consultant)
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Bury FC better than us on 20:52 - Oct 21 with 1058 viewsD_Alien

Bury FC better than us on 20:51 - Oct 21 by scooby

I know a very good freelance person... That could be solution. Pull in the consultant, give requirements, create a plan, have the day staff action it. the consultant provides a watching brief and therefore minimising costs!

It would pay for itself. (I would offer, but Im not a marketing specialist, just a project consultant)


We've had fans who are marketing specialists offering their time for free.

Fell on deaf ears.

Poll: What are you planning to do v Newport

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Bury FC better than us on 20:58 - Oct 21 with 1034 viewsscooby

Bury FC better than us on 20:52 - Oct 21 by D_Alien

We've had fans who are marketing specialists offering their time for free.

Fell on deaf ears.


Fair point, not surprising.
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Bury FC better than us on 21:00 - Oct 21 with 1018 views442Dale

Bury are also better than us at getting goals out of JLAA.

Poll: Greatest Ever Dale Game

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Bury FC better than us on 21:01 - Oct 21 with 1016 viewsD_Alien

Bury FC better than us on 20:58 - Oct 21 by scooby

Fair point, not surprising.


It's not. The last thing the directors want is someone coming along with good ideas to make them look foolish.

Poll: What are you planning to do v Newport

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Bury FC better than us on 21:06 - Oct 21 with 979 viewsscooby

Bury FC better than us on 21:01 - Oct 21 by D_Alien

It's not. The last thing the directors want is someone coming along with good ideas to make them look foolish.


And if that is the case, then they are failing in their role in maximising the business in the interest of the stakeholders. Are you suggesting this?
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Bury FC better than us on 21:11 - Oct 21 with 954 viewsD_Alien

Bury FC better than us on 21:06 - Oct 21 by scooby

And if that is the case, then they are failing in their role in maximising the business in the interest of the stakeholders. Are you suggesting this?


No, it's not a suggestion, it's an established fact.

However, we should also point to the board's record of maintaining league status against severe odds over many, many years. There's a fine balance between being critical at the margins and downright disrespectful, and I'd rather we saw how they operate in light of the former.

Poll: What are you planning to do v Newport

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Bury FC better than us on 21:57 - Oct 21 with 864 viewsmikehunt

You could even get business students involved. They would be glad of placement opportunities if we don't want to employ anyone permanently.

The worm of time turns not for the cuckoo of circumstance.

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Bury FC better than us on 22:02 - Oct 21 with 822 viewsKenBoon

Bury FC better than us on 21:57 - Oct 21 by mikehunt

You could even get business students involved. They would be glad of placement opportunities if we don't want to employ anyone permanently.


It needs professionals with experience. It's too easy to take the cheap option and it can often turn out to be unsuccessful and more expensive in the long run.
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