I suspect that if you were being advised by the club's PR department at the end of a week where feelings amongst the support suggesting that your first venture into the history of the club was the vanity project that was Jack to a King was probably not the best advice you had ever received.

But unfortunately the club's thought train these days has been badly clouded by money and greed and this was just the latest example of the crassness that was the change of our manager in the past week.

And I guess it was somewhat almost predictable that former manager Francesco Guidolin would turn up at the conference as his replacement - Bob Bradley - addressed the assembled media.

Outside of the comment around the marketing film, Bradley said largely the same things even though the paranoia of the owners ("Judge him on the football not his passport or accent") had clearly had an effect on him as he declared himself a football manager and not a pioneer for the game.

Bradley is the first American to manage in the Premier League - a fact that is broadcast around the media with hysteria almost as much as if he would have had two heads and Swans fans will always judge their managers on results. It is somewhat of an insult for anyone to suggest otherwise.

“Let’s be clear about one thing — no matter what your name is, if you come to the Premier League you have to earn respect,” Bradley said.

“A name might sound good at the beginning, but you don’t get handed anything — you get tested.

“I am excited about the test I am going to face here, but I fully understand that as with everything I have done in my life, you have to earn respect."

Bradley went onto say about his family coming from Govan, home of Sir Alex Ferguson before he talked about the importance of the club's relationship with its supporters. That relationship is somewhat tarnished at the moment as the change of management happened without input from the Supporters Trust and much of the good work of the past 15 years is being eroded by the way the club approached the change.

That, of course, is not Bradley's fault and he deserves a chance with the supporters -
“I am going to learn a lot more, but I already know enough about Swansea City Football Club,” he said.

“I had seen Jack to a King before this week!

“What I know is that when you have a club with soul and great supporters, that’s special.

“The unity between the fans is the number one thing you need for a club to have a chance to be successful.

“You have to have a connection with your fans, your city and your community. I have tried to help create that at my previous clubs and I will do the same here.”

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