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Are Downloadable Matchday Programmes The Future ?
Are Downloadable Matchday Programmes The Future ?
Tuesday, 3rd Aug 2010 17:41

Saints have announced that you can now subscribe to the matchday programme and recieve it by e mail, but is this the future ?

Certainly it seems to be an idea that no one has thought about before and it some respects its so simple that it should be a sure fire winner, however for many football supporters its not about reading matchday programmes its all about collecting them.

This being the case there are many who will baulk at receiving a downloadable file, even if they can print it out and save it, programme collecting is about much much more than the information contained in it.

Even for those who dont obsessively collect and neatly file away their match programme its something a little bit more than a computer file, its about buying it at the ground, reading it in the build up to the match and for kids its about perhaps getting it signed by a player or two, all of these things wont quite be the same even if you have printed it off at home.

But Im not completely dismissive of the idea, in fact in many ways i think it's a very positive innovation, of course those that like to buy their copy on matchdays can continue to do so,but for those that for one reason or other cant get a copy, its a great way to read the programme.

From a cost effective point of view it also makes sense, the introductory offer of £29 for the season is good value for 23 issues and even at £39 its still cheaper than paying for a hard copy.

So to summarise I dont think this form of media for a matchday programme will ever replace the more traditional form, however I think offering the option makes good business sense although the traditionalist in me is saddened by the thought that the younger generation will not experience the excitement of buying and collecting programmes, something that was an integral rite of passage for football fans for over 100 years.     

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SloughSaint added 20:01 - Aug 3
Was the same said about Fanzines BITD?
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cookie added 20:18 - Aug 3
I am of the younger generation of aints fans and i and evryone i know enjoys collecting programs and always will so it is not lost on us
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kcaj1164retsof added 21:47 - Aug 3
As an overseas fan, I tried the trial with the Southend Programme and couldn't read it due to the poor print reproduction on my screen. I am in a rural area with a very slow download and do not know if that effects it, but it is a no- no for me.
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johnthesaint added 14:35 - Aug 4
I don't think the plan would be to replace the existing programme as you are right to say, this would affect those of us who collect and like to have something to read on the day.
However, I think it's a great idea for the distant (eg overseas) fans who cannot otherwise lay their hands on a match day programme.
One thing though, is the elusive Southend programme from last season now devoid of the alleged print that caused its hasty retreat from sale? Just curious?
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