Swans chairman Huw Jenkins reveals an ultimate dream of Premiership football
But there is no need to panic this is not a throwback to the days of Neil McClure and Mike Lewis when we had a five year plan to get to the Premiership then. This is a structured view and a belief that the club is progressing at the right speed under the current management and board.
After promotion this season to the Championship, the Swans are just one promotion winning season away from the 'promised land' and the pot of gold that lies within it. Having seen the likes of Stoke, Hull and Bristol City all push hard this season - and in Stoke's case making it - there is no harm in having the dream when it is backed by a solid plan.
Speaking in the Evening Post, the Swans chairman said "The Premier League is our aim
"Let's not fool ourselves. We know it's going to take a lot of time and hard work to get there.
"There are teams who have done well straightaway after coming up from League One and others who have come straight back down.
"There are also a number of sides who have done well in the first season and then come down again in the second, and that's something we've got to be wary of.
"The same thing happened here at Swansea when (John) Toshack took us up to the First Division. The foundations weren't there and we ended up coming all the way back down after one good season at the top.
"That's something we mustn't forget and we are aware of the need to build slowly.
"That's why we've got a three- to five-year plan aimed at taking us to the Premier League.
"We are going to try to compete and to win every match next season
"But the main thing is that when we look back this time next year, we will have survived in the Championship.
"We want to make sure the club stays at that level for a good few years and then eventually goes higher."
Jenkins drew inspiration from watching this season's race for the Premier League unfold on Sunday, when West Brom and Stoke City clinched promotion to the big time.
"It's exciting to see what we'll be part of next season," he added.
"It just shows how far we've come in the last five or six years. We've gone from battling against non-league football to a league where the prize for promotion is £60million.
"That really hit home when I was watching the last day of the Championship on Sunday.
"There are a lot of big-name players at that level, people who've played a lot of games in the Premier League.
"But what a fantastic opportunity this is for us to test ourselves against those players and for Roberto to rub shoulders with and try to beat some famous managers.
"It's a prospect for us all to look forward to, and I just hope our supporters back the club 100 per cent by making sure we have a nearly-full stadium every match."