| New Kit 2026/27 10:02 - Jun 13 with 52882 views | Lanhoop |
"Somewhere on the internet?"
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| New Kit 2026/27 on 19:01 - Jun 13 with 3184 views | eastside_r |
Well I’m none the wiser.  |  | | |
| New Kit 2026/27 on 19:03 - Jun 13 with 3142 views | E17hoop |
A close-up of the away kit
With the sponsor removed
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| New Kit 2026/27 on 19:06 - Jun 13 with 3104 views | WokingR |
Just post pictures of the kits on the website like all other normal clubs do.
It’s not rocket science is it |  | | |
| New Kit 2026/27 on 19:09 - Jun 13 with 3075 views | E17hoop |
| New Kit 2026/27 on 19:03 - Jun 13 by E17hoop |
A close-up of the away kit
With the sponsor removed
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Jude in the new home shirt:
Hoops all the way round:
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| New Kit 2026/27 on 19:12 - Jun 13 with 3048 views | dmm |
If that's what the kit really looks like, it's washed out, trashy and dull. |  | | |
| New Kit 2026/27 on 19:13 - Jun 13 with 3039 views | eastside_r |
| New Kit 2026/27 on 19:03 - Jun 13 by E17hoop |
A close-up of the away kit
With the sponsor removed
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Yuk. | | | |
| New Kit 2026/27 on 19:15 - Jun 13 with 3023 views | essextaxiboy |
I don’t understand this , that video is unwatchable , what’s with the guys in other teams shirts ? |  | | |
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| New Kit 2026/27 on 19:19 - Jun 13 with 2973 views | E17hoop |
What these guys have done is put the kits front and centre to, at time of writing, ~110k people. It's not a kit launch video but a viral campaign. Not my taste or preference in launching the kit, but I get the reason for putting it out there that way to spike shirt sales. I don't think many Championship clubs will get exposure at that volume with a kit launch. | |
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| New Kit 2026/27 on 19:21 - Jun 13 with 2950 views | Padulas_Shampoo |
| New Kit 2026/27 on 19:19 - Jun 13 by E17hoop |
What these guys have done is put the kits front and centre to, at time of writing, ~110k people. It's not a kit launch video but a viral campaign. Not my taste or preference in launching the kit, but I get the reason for putting it out there that way to spike shirt sales. I don't think many Championship clubs will get exposure at that volume with a kit launch. |
Yes exactly. And it's only been up an hour. Probably quite clever and presumably totally free publicity. |  | | |
| New Kit 2026/27 on 19:25 - Jun 13 with 2896 views | BAWHoops |
A smarter sponsor would've massively elevated those shirts. Instead we have a logo drawn by a child.
Look, it's not a kit launch tailored for the demographic of this forum. But I would imagine younger fans think it's cool and we always harp on about appealing to kids. |  |
| http://blogandwhitehoops.wordpress.com/ |
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| New Kit 2026/27 on 19:28 - Jun 13 with 2871 views | essextaxiboy |
| New Kit 2026/27 on 19:21 - Jun 13 by Padulas_Shampoo |
Yes exactly. And it's only been up an hour. Probably quite clever and presumably totally free publicity. |
I can’t understand why the club has allowed them to be shown in such an unflattering way . The hoops are part of the brand . I understand the exposure but it doesn’t help if it makes the product look crap . | | | |
| New Kit 2026/27 on 19:36 - Jun 13 with 2817 views | Padulas_Shampoo |
| New Kit 2026/27 on 19:28 - Jun 13 by essextaxiboy |
I can’t understand why the club has allowed them to be shown in such an unflattering way . The hoops are part of the brand . I understand the exposure but it doesn’t help if it makes the product look crap . |
This channel's video from last weekend has amassed 3.6m views in 7 days. Their most popular video has 41m views in 2 years.
QPR's most popular video is Zamora (shock) and has been viewed 547k times in 12 years.
This kit launch video has a quarter of the views that the Zamora video has had in 12 years in one hour. [Post edited 13 Jun 19:38]
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| New Kit 2026/27 on 19:40 - Jun 13 with 2767 views | Gloucs_R |
| New Kit 2026/27 on 19:12 - Jun 13 by dmm |
If that's what the kit really looks like, it's washed out, trashy and dull. |
Sounds like my ex |  |
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| New Kit 2026/27 on 19:43 - Jun 13 with 2741 views | essextaxiboy |
| New Kit 2026/27 on 19:36 - Jun 13 by Padulas_Shampoo |
This channel's video from last weekend has amassed 3.6m views in 7 days. Their most popular video has 41m views in 2 years.
QPR's most popular video is Zamora (shock) and has been viewed 547k times in 12 years.
This kit launch video has a quarter of the views that the Zamora video has had in 12 years in one hour. [Post edited 13 Jun 19:38]
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I do get the exposure .. I don’t get relinquishing control over your brand unless there is data showing this exposure will increase shirt sales or grow the support base . I just don’t see it . | | | |
| New Kit 2026/27 on 19:57 - Jun 13 with 2642 views | Snipper |
| New Kit 2026/27 on 19:13 - Jun 13 by eastside_r |
Yuk. |
Am I the only one who actually likes the away shirt?
It’s certainly different that’s for sure. |  | | |
| New Kit 2026/27 on 20:05 - Jun 13 with 2614 views | joe90 |
| New Kit 2026/27 on 19:19 - Jun 13 by E17hoop |
What these guys have done is put the kits front and centre to, at time of writing, ~110k people. It's not a kit launch video but a viral campaign. Not my taste or preference in launching the kit, but I get the reason for putting it out there that way to spike shirt sales. I don't think many Championship clubs will get exposure at that volume with a kit launch. |
Home kit looks much better in this pic. |  | | |
| New Kit 2026/27 on 20:20 - Jun 13 with 2466 views | hamptonhillhoop |
| New Kit 2026/27 on 20:05 - Jun 13 by joe90 |
Home kit looks much better in this pic. |
Agreed. Not sure about that yellow though |  | | |
| New Kit 2026/27 on 20:26 - Jun 13 with 2426 views | Wilkinswatercarrier |
| New Kit 2026/27 on 20:20 - Jun 13 by hamptonhillhoop |
Agreed. Not sure about that yellow though |
If it was Influence yellow it'd look good. Both kits look like they've been put through the wash 20 odd times.
From these pictures they're both crap. Put out proper pictures. | |
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| New Kit 2026/27 on 20:27 - Jun 13 with 2426 views | OldPedro |
| New Kit 2026/27 on 19:43 - Jun 13 by essextaxiboy |
I do get the exposure .. I don’t get relinquishing control over your brand unless there is data showing this exposure will increase shirt sales or grow the support base . I just don’t see it . |
I can't see how anyone who doesn't already follow QPR in some capacity is going to show any interest in our new kit from that video. You might get a couple of searches based on the fact that it takes place at Loftus Road, but as a way to 'launch' the new kit to existing supporters, it is complete bullsh1t |  |
| Extra mature cheddar......a simple cheese for a simple man |
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| New Kit 2026/27 on 20:38 - Jun 13 with 2349 views | mart_Goblin |
| New Kit 2026/27 on 20:27 - Jun 13 by OldPedro |
I can't see how anyone who doesn't already follow QPR in some capacity is going to show any interest in our new kit from that video. You might get a couple of searches based on the fact that it takes place at Loftus Road, but as a way to 'launch' the new kit to existing supporters, it is complete bullsh1t |
Yeah I was thinking the same thing.
Maybe I don’t understand which isn’t unusual, but why do we need massive exposure of our kits?
We are the ONLY people who actually give a sht what our kits look like
As mentioned, just announce our kits as normal for god sake .
Can’t even get that right |  | | |
| New Kit 2026/27 on 20:46 - Jun 13 with 2276 views | Steiner |
| New Kit 2026/27 on 19:36 - Jun 13 by Padulas_Shampoo |
This channel's video from last weekend has amassed 3.6m views in 7 days. Their most popular video has 41m views in 2 years.
QPR's most popular video is Zamora (shock) and has been viewed 547k times in 12 years.
This kit launch video has a quarter of the views that the Zamora video has had in 12 years in one hour. [Post edited 13 Jun 19:38]
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That's only particularly relevant if we're aiming for the home kit to be "fashion ware" - that quite simply just doesn't happen for smaller teams - we're not Juventus or whichever bullshit nothing club have signed Messi/Ronaldo this year, so it's broadly irrelevant.
Great, 4 million views on a video where the kit is shown briefly, I don't believe this translates to sales because there's a giant 'kin MSPaint logo in the middle of it, plus it's not a "fashionable" kit, period.
It's marketing by and for people who don't understand what QPR are. | | | |
| New Kit 2026/27 on 20:50 - Jun 13 with 2216 views | MedwayR |
So does anyone know if the club is going to do a proper kit launch or is that nonsense it? |  |
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| New Kit 2026/27 on 20:51 - Jun 13 with 2208 views | TwoHalves |
They should’ve had a special ceremony at Loftus Road, £5 admission, with clowns, acrobats and dancing girls. The whole event would culminate with the grand unveiling of the kit by a C-List celebrity, who would pull a drawstring to remove a ceremonial drape, which in turn would reveal the 2026/7 kit in all its glory. That’s what I think. | | | |
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Shame those under 25s can no longer afford their season tickets! 
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