Saints will pick up in the region of £3 million pounds in the space of a fortnight for doing nothing else other than be televised.

Starting with the trip to Aston Villa Saints have a run of four matches all televised live in the space of a two week period and with each game resulting in a £750k fee for each side that means that the club will bank £3 million for doing nothing different apart from being shown live.

This shows the gulf between the top sides in the Premier League who are on TV virtually week in week out and the rest of the division who like Saints up until this season only got a handful of appearances shown live each season.

Now Saints are getting a taste of that cash bonanza with this two week period yielding four live games whereas in a season Saints would have been lucky to have got six or seven in an entire season (although each Premier club is guaranteed to get paid for ten games whether they are shown that number of times or not), and with a further four games scheduled for live showing after Xmas, that will mean that by the time they play Swansea in front of the cameras on February 1st, of the 23 games played, 9 will have been shown live on TV netting Saints £6.75 million in TV fees and this is only up till the current schedules announced till the end of January, if Saints continue their good form there could be more with games televised in the final 15 of the season.

Although Saints probably need the cash less than at any time in their history, the fact is now we are being run as a business and all avenues of bringing in income are being cultivated, unlike the last few seasons where generating corporate income and sponsorship were neglected, all money brought into the club is seen as vital, the extra TV money we receive this season could well cover a fee for Toby Alderweireld for instance if that move is made permanent, thus freeing up more money for further improvement in the squad..

The incomes that are coming into the Club show that Saints are now amongst the big boys, luckily we are finally waking up to that fact and putting into place the infrastructure to match most in the Premier, if we do that then we will continue to march on.

Photo: Action Images

davenbennett added 10:12 - Nov 28 The interest fact is that teams get paid for 10 games EVEN IF NOT SHOWN. SO, actually NOT that big a deal. We only make extra money if on TV over 10 times. St Nick predicts 15 on TV, but some years we only were on 6 times, but paid for 10. So, if 15, that could mean actually being on TV 9 games more., but only paid for 5. I hope that they will be all away games! Moving home games to a Monday night when I work in London Mon -Fri is a right pain!

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SaintNick added 10:37 - Nov 28 If we get 15 on TV that means an extra 3.75 million, so given that our commercial income last year was only about £6 million its possibly a big deal, however as we start to put in proper marketing channles etc, it wont be as big a deal, but at the moment this is a big wedge in terms of extra income over and above guaranteed premier league money, if we want to compete then every penny counts

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ericofarabia added 10:44 - Nov 28 Every extra penny of income helps in our fight against the stupid way the FPP is calculated.
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BUCK added 11:04 - Nov 28 the way to improve the ffp is to start filling the stadium every game and not just the big boys that come. i mean,man city dont even want all there allocation so we need to fill the void. if we break into the top 5 this season, our ffp rules with be widened obviously with the european football,extra tv revenue and so on. this is why its vital we break the top 5 this season.

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