Southampton FC Targets Sustainable Growth
Following on from the papers article on Saturday, they have published another article on the Club, this time focusing on the financial side of things and an interview with CEO Gareth Rogers.
Clearly Saints have learnt their lesson from the first half of this year when their PR was appalling, meaning that certain members of the Press could make mischief and de stabilise the club.
The idea was to cause uproar among-st the supporters and sadly for a while at least this was achieved as the club appeared to go from one PR blunder to another.
Now the club seem to have at last got their act into gear and with the good start to the season under their belts are now coming out with some positive stories from the club.
The latest article concerns the clubs financial side of things and features CEO Gareth Rogers, click on the link below to read the full article.
Saints Target Sustainable Growth
A good article and pleasing in the fact that the club is now realising that it needs to greatly increase its commercial income if it is to compete whereas its total financial planning under Cortese appeared to have been to go cap in hand to the owner rather than attempt to raise any income himself from corporate sponsors etc, hence we had the sight of empty Corporate boxes and seats at St Mary's as well as dwindling advertising hoardings as our Ex Chairman worked his way through alienating most of the local business's that had traditionally pumped their money into sponsoring the club.
Many supporters sneered at anyone who dared to raise this question, seemingly basing the clubs strength solely on its position in the league, rather than on the overall bigger picture.
Now that limited way of doing things is gone and although it will take time to bring back old corporate partners and indeed building new relationships, hopefully we are well on the road to recovery in this area.
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