If you read the media yesterday it was claiming that Virgil Van Dijk had pledged his future to Liverpool, today it's a different story.
Liverpool were in pole position to sign Virgil Van Dijk according to yesterdays media with the Dutchman reportedly keen to play for Jurgen Klopp, this morning's press though has a different story about how Liverpool are now concerned that Manchester City have blown them out of the water with a deal purported to be £50 million plus £180k a week for the player.
But even City are worried that they are going to be caught up in a bidding war, perhaps Liverpool won't match what they are prepared to offer, but certainly Chelsea will and perhaps one other Premier League club and that could push the price up to an amazing figure.
The word coming out of St Mary's is that the figure will not just have to be amazing it will have to be "Eye Watering" what the media have failed to grasp is that with 5 years still left on his contract signed last summer, Saints are under no pressure to sell whilst this sort of money is on the table.
Saints are doing their own PR work and they are putting it out to the press that they are not resigned to losing Van Dijk and that if club's are willing to pay £50 million now, then that value could double in a years time.
The feeling is that Van Dijk himself is a reasonable player and that he will be happy to give Saints another year before moving on, of course the player will be being tempted by big pay offers from the likes of City, but Saints are seemingly going to hold firm unless they get an offer that they simply cannot turn down.
Although some would claim that the club rolls over too easily when offered money for players, it should be noted that both Morgan Schneiderlin and Victor Wanyama agitated for transfers and were told that the club was not going to sell them and they had to stay another year, if a player has a long term left on his contract then Saints are quite capable of standing firm.
Ralph Krueger said recently that a few years ago the club were caught on the hop with players on flimsy deals that meant the club had to cash in at a time that didn't suit them, but now three years later all of the squad are now on longer and more robust contracts and the club are in the driving seat as to when and whether a player will be sold .
"We do not need to sell any players.
"Whether the ownership changes or not it is not going to change our strategic position.
"We have the backing of Katharina and/or any potential change which we as a management team feel extremely comfortable with.
"We have a strategy which is being fine-tuned but the base is in place.
"We are pre-positioned for the transfer window and we do not have to sell any player. That will be our decision and whether it is in the best interests of the club or not.”