The swans like many clubs nowadays have a digital match day programme which is available online for free. The days of the physical programme seems to have gone, however you can still buy a complete set, you should contact the club for details. Collectors will always collect, for sure.

Swansea City genuinely go for the ‘ identity’ route in this seasons match day programme. For years as the countries biggest football club there is may be an onus on the club to excel at the literary level as well. Which they definitely do. The pages are smartly organised, and yes there are adverts, but the many thousands of views and downloads keep those advertisers happy and another revenue stream is capitalised upon.

Below are a few of the pages from tonight’s match day programme.

We think it’s important to support all the clubs positive efforts, and of course to offer some feedback when readers of our website numbering 35,000 views a day as an average. Yes, we now approach that illustrious 1,000,000 views a month mark another testament, we hope of your favourite Swansea City website is improving daily. The match day programme is a decent read, it has the usual things in it but the art work and identity are firmly there.

Download your copy for free here
https://issuu.com/swanseacityafc/docs/swans-west-brom-21-22-programme-v01

Photograph Open Source

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