For the first time, all four stands at the Liberty Stadium will now have a sponsor after it was announced that Swansea University would be sponsors of the West Stand for the next three seasons.

The University join Visit Wales (North), E-Teach (East) and LG Electronics (South) as stand sponsors which of course will take effect for all Swans and Ospreys games.

Professor Richard B. Davies, vice-chancellor of Swansea University, said: “The university has an excellent relationship with the two top-class clubs in the city — the Ospreys and the Swans — and this new move, with our branding at the splendid Liberty Stadium, will consolidate the partnership.

“We pride ourselves on our sporting successes at the University, and the excellent facilities we can offer our students.

“As a university we are moving from strength to strength, and it is important for us to work with such strong sporting sides to demonstrate the new vibrancy of the modern Swansea."

Andrew Davies, general manager of the stadium, said: “This partnership again demonstrates the platform the Liberty Stadium offers partners seeking to work alongside Swansea City and the Ospreys in the stadium environment.

“The Liberty Stadium now offers global brand visibility and is a name that is familiar with sports fans throughout the world. We have very successful partnerships with our existing stand sponsors and I am confident that this success can be replicated with this new relationship."

Photo: Action Images

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