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Poor communicators (very weak performances at the fans forums). Dreadful PR Lack of respect to fans and Trust - they treat the fans as customers No respect or knowledge of our history Yet to display strategic leadership which they promised in 2016
HJ: I can't think of many businesses who have a Executive Chairman for 15 years + He has become stale, and doesn't seem to be learning from the same mistakes.
Trust: They have been placed in a very difficult position due to the above (Americans and HJ). They now need to be on the front foot (at times over the years, they have seemed far too defensive).